Wednesday, February 21, 2018

5 Biggest Mistakes Realtors® Make



As a Realtor® there are many mistakes that you may be making without even knowing it. A few reasons these mistakes happen are because of being overwhelmed, not having the help needed, and being too busy to handle everything. Being busy is not a bad thing, but it can be if mistakes are being made because of it, and you don’t have the help you need. Go down the list and see if you are making an of these mistakes.

  1. Grabbing all that sparkles. When you see a program, or a website that looks like something you would use, you sign up and purchase whatever is needed for it. Then the site sits there doing nothing because it won’t do anything without you programing and telling it to. No matter how many programs or websites you sign up on, if you don’t have the time or knowledge to manage them, they will just be another thing you have a password for and are paying for. Not everything that sparkles is good!
  2. Letting relationships go. If you are not following up with your friends, previous clients, and family, you are missing out on a huge network that WANTS to help you succeed! Keep you sphere close and let them know you are still good at what you do.
  3. Not keeping current. Your database is the heart of your business. This goes with letting relationships go. Keeping your database current and updated is vital to the success of your business. Doing a little now will save you from doing a lot later. 
  4. Where are you? Do you only market yourself when you think of it, or when you have spare time? Sporadic marketing can be as bad as not marketing at all. If you aren’t marketing frequently, you should be.
  5. Who are you? When clients see your business do they see you, or your brokerage? Do you want your clients to know your name or do you want them to know who you work for? If you are not branded, or only branded partially, you may want to reconsider.  

Are you making these mistakes? Let us be your real estate consultant and help you organize your business-services. If you are interested in more information, or for a FREE Business Analysis, call us at 202-469-6774.