Facebook Marketing - Boosted Post or Facebook Ad?

It is time to reach into the world of Facebook in hopes of making an impact. How do you approach Facebook marketing? Do you boost your post or create an ad? Making the right decision can save you time and money. Here is how to decide which Facebook marketing technique is best for you.

The first thing you need to decide is what is the purpose of your Facebook marketing. Are you trying to direct people to your website? Do you need more “likes” on your page? Or maybe you are offering classes and looking for sign-ups. Define your purpose and you can decide which Facebook marketing option is best for you.

Boosting a Facebook Post

When you boost a post, you have two options. If that post has a link you can boost it to get views on that link. If it does not have a link, you are only advertising that post. With boosting a post you have very limited options when it comes to Facebook marketing. You have the ability to choose a basic audience, set location, duration, and set a budget. Those are the only options you have.

Creating a Facebook Ad

If you are looking for more detailed Facebook marketing, a Facebook ad is the best option.  The options are endless, and you can be a lot more specific in your targeting. Here is a snapshot of how it will look when you go to create an ad. 

There are plenty of options to choose from when choosing why you are using Facebook marketing. You can choose for traffic, people to sign up for events, to get leads, and more! After you get through this section, you will set up your audience. For this section you also have more options. You can choose age range, location, interests, income levels, employment type, and more. Targeting specifically what you want is highly possible when doing an ad versus a boosted post. 

One thing that is different with an ad is that your image cannot contain many words. If your image has too many words, including words in your logo, it will get bounced back and you will have to recreate it until you get the right amount of words on it. Most times images can speak 1000 words, and you can use the space on the ad for your actual words without putting them on the image. 

Do you think you need to use a boosted post or a Facebook ad for your Facebook marketing needs? If you need help deciding, or completing the task, call us at 202-469-6774. You can also schedule an appointment online to meet your schedule! 

Do You Have a Real Estate Assistant?

Balance working with a virtual and an in-house assistant.

Having an in-house real estate assistant can be a great asset to your business. They should be able to help you with your everyday tasks, and assist you with other tasks as needed. But most likely they can’t do everything, all of the time. That is where a virtual team member comes in. 

What is the difference between an in-house assistant’s abilities, and a virtual team member’s abilities? It all depends on what you need. Your real estate assistant may be fantastic with marketing and assisting with transaction coordination, but isn’t great at calling your leads. It could be that your real estate assistant is only there to focus on answering calls, managing your day-to-day activities, and is hands-off with everything else. As with any team member, everybody has their own skill set. 

With a business services company, such as BizEBee Consulting, you can have the best of both worlds. You can have your in-house real estate assistant, plus an entire team of virtual team members to assist you with whatever you need. 

How do you work with both?

If you have both an in-house real estate assistant, and would like to add a virtual team member, it is important to decide who does what. Take time in advance to decide what your in-house’s skills and responsibilities are to include. Then you take everything else and that is what your virtual team can handle for you. It doesn’t need to be harder than that. 

If you have a project that requires the coordination of the in-house and the virtual team, that shouldn’t be a problem either. Most virtual team members are fully equipped and willing to work with in-house assistants on anything that is needed. 

Are you ready to take the next step and talk about adding a virtual team to your business? If you are interested in more information, or for a FREE Business Analysis, call us at 202-469-6774. You can also schedule an appointment online to meet your schedule!