Social Media in the Real Estate World

Why do you need an effective social medial strategy in the real estate industry? The answer is in the question…..social. Regardless of whether you are a real estate agent, mortgage broker, stager, inspector or any of the many other professions that makes up the real estate industry, your job is based on making personal connections. Isn’t that what social media is about? Making personal connections?

All real estate starts with a personal meeting. From the very start, to be effective, the agent needs to make a connection and ask questions to gain an understanding of the client’s needs. With the increasing influence of technology and the Internet, much of this now happens online. A solid social media presence can allow your clients and professional clients to learn more about you and gain a comfort level faster than a single meeting can do.

Social media has become a part of most people’s day. Prospects are engaging with agents every day. What better way to stay connected to leads and past clients, then interacting with them about things that are important to them?

Buyers and seller are also searching for agents that utilize the latest technology as both tools and marketing techniques. They expect their agent to stay current. Social media is no longer just for young people, it’s become a popular form of communication. Facebook messages, tweets, snapchat, Instagram…all the ways users interact with each other. If you’re not on these platforms, your competition is.

“But, I don’t know what I’m doing”
“I don’t have time to learn about social media”
“What should I post? And When?”

Great questions! And more detailed than we can discuss in this post.  But it’s important to get started on the basics. At a minimum, you need to have a Facebook Page, Twitter Account and YouTube Channel. Still finding this daunting? The good news is that the management of these sites can be outsourced to a virtual assistant.

You don’t make your own for sale signs, do you?

Your clients are online every day, sometimes all day. You need to be in front of them on those sites. The savvy, successful real estate professional is using social media to engage with clients and prospects, market properties and services and staying in touch with past clients. It’s a personal way to connect with leads and clients in a way that can be fun as well as relevant. You need a social media strategy that works. If you need help, and then hire someone to help you manage this important part of your business plan.