If you are new to real estate, or have been in it awhile, you
have heard about managing your database. It is also called a CRM (Customer
Relationship Management). So the real question is, are you managing your
customer relationships how you should be?
For most agents, this is one spot that falls short due to
lack of time and know-how. It isn’t that you don’t want to do it, but it is
hard to keep up with it all and make sure you are doing it right.
First of all, what database are you using to keep it all
organized? Some recommend using the system that comes with the company you work
for. Some say getting an alternative is a good idea. Whichever you choose, you
can always export your contacts to move them to a new location.
Having a functional database can be a marketing source, a
lead capturing system, listing and transaction tracking system, and sometimes a
dialer to manage your calling also! Cleaning up your database, coding your
contacts, and syncing your new leads with email campaigns can give you an edge
you don’t have yet.
It isn’t just the set up that is important. It is also the
management of the leads that is vital to the success of your CRM. If you are
ready to get your contacts organized and start creating a lasting relationship
with them, call us for more information on how we can help!
Sometimes reaching out to those who can help is the best, and
easiest answer! Our goal is to help you reach your goals while freeing up your
time for things you really want to do. If you are interested in more
information, or for a FREE Business Analysis, call us at 202-469-6774.