Is Your Database Functional?

If you are new to real estate, or have been in it awhile, you have heard about managing your database. It is also called a CRM (Customer Relationship Management). So the real question is, are you managing your customer relationships how you should be?

For most agents, this is one spot that falls short due to lack of time and know-how. It isn’t that you don’t want to do it, but it is hard to keep up with it all and make sure you are doing it right.

First of all, what database are you using to keep it all organized? Some recommend using the system that comes with the company you work for. Some say getting an alternative is a good idea. Whichever you choose, you can always export your contacts to move them to a new location.

Having a functional database can be a marketing source, a lead capturing system, listing and transaction tracking system, and sometimes a dialer to manage your calling also! Cleaning up your database, coding your contacts, and syncing your new leads with email campaigns can give you an edge you don’t have yet.

It isn’t just the set up that is important. It is also the management of the leads that is vital to the success of your CRM. If you are ready to get your contacts organized and start creating a lasting relationship with them, call us for more information on how we can help!

Sometimes reaching out to those who can help is the best, and easiest answer! Our goal is to help you reach your goals while freeing up your time for things you really want to do. If you are interested in more information, or for a FREE Business Analysis, call us at 202-469-6774.